Game "Cracked 2" for Dixy mobile app

For the Cracked 2 loyalty promotion, we developed a web game that opened inside the Dixy mobile app through a webview. It was the game’s web component, not development of the whole app. In one interface, players could complete tasks, explore the Prilipaly virtual collection, watch cartoons, scan receipts, enter prize draws and launch a space mini-game.

Completing tasks earned game coins. Players could use them in an instant-win lottery or enter the final prize draw. The web location connected loyalty activities, the character collection and gameplay with the campaign’s prize flows.

In the mini-game, players controlled a spaceship, shot down flying saucers and rescued stuck characters. Along the way, they collected extra lives and crystals, manoeuvred around planets and space obstacles, and tried to protect their lives and progress. The game became more difficult as players advanced through the levels.

The opening screen showed the coin balance and routes to the game, virtual collection, cartoons and prize draw. Other tasks in the same location included entering details and scanning receipts. The mini-game and collection screens were different parts of one web experience launched from the app.

These entry points separated player activities: a participant could open the mini-game, explore the collection, view campaign material or continue to prize mechanics. Coins connected tasks with the instant-win lottery and final draw. In the mini-game, players tried to finish each level before energy ran out, collect bonuses and avoid obstacles.

The first gallery shows the opening screen and space mini-game.

The second gallery presents the virtual collection, game tasks and prize mechanics.

Project video:

Game video:

The embedded videos accompany the case as project material, while the screenshots show distinct interface stages: the opening screen, a game task and the virtual collection.

Our team handled the game web screens, space mini-game mechanics and webview integration. Other teams produced the native mobile app components and video materials.

Relevant Services:

• Web design
• Gamification
• Rapid Response Web Development