Game "Cracked 2" for Dixy mobile app
Objective: Develop an engaging game, "Cracked 2," as part of Dixy retailer's loyalty campaign. The game is integrated into the mobile app via webview and offers a variety of actions to players, including data input, exploring "Prilipaly" collections, watching cartoons, scanning receipts, participating in drawings, and playing a mini-game. By completing tasks, players earn coins that can be used for win-win lotteries or the final draw.
Mini-Game Objective: The mini-game within "Cracked 2" is designed to provide an immersive and entertaining experience. The goals of the mini-game include:
- Space Rescue Mission: Control a spaceship to shoot down flying saucers and save the stuck characters.
- Upgrades and Bonuses: Collect bonus lives and crystals to enhance the spaceship's capabilities and improve gameplay.
- Skillful Navigation: Maneuver the spaceship around planets and space obstacles to avoid losing lives and progress.
- Increasing Difficulty: As players progress through the levels, the game becomes more challenging, testing their skills and providing a rewarding experience.
Results: The development of the "Cracked 2" game delivered the following outcomes:
- Engaging Loyalty Experience: The game enhanced the loyalty campaign by providing an interactive and enjoyable gameplay element, increasing participant engagement.
- Incentivized Actions: By rewarding players with coins for completing various tasks, such as scanning receipts or watching cartoons, the game motivated active participation in the loyalty campaign.
- Immersive Space Adventure: The mini-game's captivating storyline, spaceship control, and challenging obstacles offered players an exciting and immersive gaming experience.
Conclusion: Anilau successfully developed the "Cracked 2" game for Dixy retailer's loyalty campaign, integrating it into the mobile app via webview. The mini-game provided an engaging space adventure where players rescued characters, collected bonuses, and navigated through challenging obstacles. The game's inclusion enhanced participant engagement and incentivized various loyalty campaign actions, contributing to a memorable and rewarding experience for users.
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