Gamification for Dixy Friends Club
Dixy Friends Club is the retail chain loyalty programme, with its main customer interaction taking place in a mobile app. We developed a web-based game location integrated into the app, together with a separate 70-level mini-game. Participants took part in game tasks and prize mechanics connected with the loyalty programme.
Activities in the game location were tied to partner products and shopping lists. A participant collected the required items in a virtual basket and could interact with a wheel-of-fortune mechanic. These activities brought a game flow into the Dixy app experience for loyalty programme members.
A separate mini-game offered seventy levels to complete. Tasks and activity in the location connected with game coins used in prize mechanics. The project therefore brought together the game location, tasks, level-based play, product basket, wheel and coin system in one web experience.
Our contribution was the interactive web development: the game location and mini-game interfaces, the levels and the connections between participant actions and game mechanics. We did not develop the Dixy mobile app as a whole.
Our projects
- Anilau
Web development and digital product launch. - Botmarketing
Telegram bots, mini apps, storefronts and CRM for small businesses. - vietnam.anilau.com
Listings, local services and practical guides to Vietnam. - bali.anilau.com
A marketplace for goods and services in Bali. - ceylon.anilau.com
Listings, services and practical information about Sri Lanka. - mauricetop.anilau.com
A platform for listings and information about life in Mauritius. - funlab
A platform for creating and playing AI-generated games. - aura
An AI mood diary and creative space. - drained
A Telegram Mini App for daily fatigue check-ins and recovery. - vietinfodesk
Practical guides, services and help for life in Vietnam. - frau
A cozy Nha Trang cafe profile featuring waffles, breakfast and drinks.
We work in partnership with creative agency Deep.