Gamification for Dixy Friends Club

"Dixie's Friends Club" is a loyalty program for the Dixie chain of stores, the main interaction of customers with which takes place through a mobile application. As part of the project, participants are invited to join the game, buy partner products, collect items from the shopping list into the basket, spin the wheel of luck and win prizes.

For the project, we created a game location with various activities, as well as a mini-game with 70 levels. The location was built into the Dixy mobile app.