Landing Page "Cracked2"

For the Cracked 2 promotion, we built a dedicated Dixy website. It brought together the participation and prize-draw rules, prize and winner information, character content and interactive sections. Visitors could explore the campaign characters and terms, then move on to registration and photo submission for their collected character set.

The page used animation and included a themed cartoon series. An interactive list let visitors explore the promotion characters, while separate sections covered prizes, sponsor products and the draw. The cartoons were campaign content presented on the website; producing them was outside our web development work.

To participate, users registered on the website and submitted a photo of their collected promotion characters. Navigation connected the campaign rules, character list, prize draw information, prizes and sponsor products. The opening screen also provided access to a participant account.

The website included an administration area for moderating submitted applications and working with information needed by the organisers for the draw. The public pages presented winner information. The administration interface supported application processing, while running the promotion and selecting winners remained the organisers’ responsibility.

Public information was available before registration: visitors could read the rules, explore the characters and review sponsor products. The participant account and photo submission belonged to the entry flow, while winner information brought visitors back to the draw results. The site therefore brought the informational and registration tasks of the promotion together.

The gallery shows the opening screen, website sections and participant account. The opening page linked to the main sections, while the character, rules and prize pages offered separate entry points into the Cracked 2 material.

A full-page screenshot shows how campaign information, characters, participation rules and registration came together in one promotional website.

The website did more than present campaign information: it took visitors from exploring the characters to registration, let participants submit a collection photo and presented prize and draw information. Submitted applications then passed to the administration area for moderation.

Our work covered the promotional site structure, animated and interactive web sections, registration, photo submission and administration area. The web game embedded in the Dixy mobile app is a separate portfolio case.

Relevant Services:

• Landig page
• Web design
• Rapid Response Web Development