A My Kitchen promotion landing page

We prepared a campaign page for the official websites of Dixy and Victoria. It explained the My Kitchen promotion, introduced the MasterChef cookware sets and showed how shoppers could earn a discount through the in-store offer.

The promotion linked qualifying purchases with stickers: shoppers received stickers after spending the required amount, placed them in a special booklet and collected them toward a discount on cookware. The landing page explained this sequence, presented the campaign products and directed customers to the terms and prize information.

The page supported the online information part of an in-store campaign. It helped shoppers understand what to collect and how the offer worked, while purchases, sticker distribution and cookware fulfilment remained with the retail chains.

A My Kitchen promotion landing page

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