Postcard application "With love to everyone" in the VK social network for Dixy by March 8

For Dixy, we built a VK web app with greeting cards for International Women’s Day on March 8. Visitors could create a card and send it to a friend through the social network. The app turned the seasonal greeting into a distinct digital experience for VK users.

The project focused on creating a postcard and sending it to its recipient. A user prepared a greeting inside the app and then shared it with a friend through VK. This format connected Dixy’s seasonal communication with a personal greeting between users.

We developed the app’s web component and the flow from preparing a card to sending it. This case covers a holiday web app inside the social network, not development of the VK platform itself.

Tags: Dixy VK
Postcard application "With love to everyone" in the VK social network for Dixy by March 8

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