Postcard "With love to everyone" in the social network VK for Dixy

For Dixy’s “With Love to Everyone” campaign, we developed a web application for the VK social network. Users could create and send a friend a postcard with a unique design, a personal message and a discount coupon for a Dixy store.

The user flow brought together three steps: choose a postcard design, write a message and send the finished greeting to a friend. The coupon accompanied the postcard, connecting the Dixy offer with a personal message instead of presenting it as a separate promotion block.

The web app gave campaign participants a way to prepare a personal greeting within the social platform. The recipient received the design, the sender’s message and the Dixy offer in one digital format. Coupon details and redemption rules were governed by the campaign terms.

Our work covered the web interface for creating and sending the postcard. VK itself, its social network features and Dixy store operations were outside our part of the project; we do not claim campaign results or coupon redemption outcomes.