The Cracked promotion website

We created an entertaining one page website for the joint Easter promotion by Dixy, Victoria and Megamart. Its story followed Professor Kurochkin and the runaway Golden Egg, introducing shoppers to the campaign and its partner products.

The campaign connected qualifying purchases with collectible egg figures. Shoppers received a figure after meeting the purchase conditions, and the main prize required a collection of thirty toys. The website explained the promotion, presented sponsor products and helped visitors understand how the collection related to the prize draw.

The page also included the Create Your Cracked character activity, where visitors could make a character and share the result on social networks. An administration area supported applications submitted for the prize draw. Our work covered the promotional website, its interactive activity and entry management; producing the toys and running the in store campaign were outside the web work.