The World Fashion Channel website
WFC.tv is the website of an international fashion television channel with a worldwide broadcast network in Russian and English. The channel publishes fashion industry news, seasonal trends, celebrity style and event coverage, video and other informational material. We redesigned the official website as a complete web project, with the aim of improving the way visitors find content and giving the channel a flexible structure for its different formats.
The redesign covered both the visual interface and the information architecture. We reworked the site structure, navigation and content layouts so visitors could move between the live broadcast, news, articles and video. The homepage brings a lead editorial story together with a news grid and a broadcast window. Further sections present collections, special projects and TV shows, with newsletter sign-up near the end of the page.
The site includes a full English-language version as well as its Russian experience, making the channel content available to visitors in both languages. We implemented a responsive layout for different screen sizes and added a switch between dark and light themes. These parts of the redesign let the same site serve visitors on different devices and accommodate different reading preferences.
We also revised the banner system, integrating advertising placements into the page layouts while keeping editorial content accessible. Publishing templates were prepared for different types of materials, giving the editorial team a consistent structure for news, articles and other content. For audience participation, we developed mechanics for tests and surveys that the channel could use alongside its regular publications.
Search optimization was part of the website redevelopment. We worked on the structure and page templates with search discoverability in mind, alongside the navigation and publishing tools. The web work included the channel website, its language versions, responsive layouts, themes, advertising placements and interactive formats. Television broadcast production, filming videos and writing the channel editorial content were separate from this project.
The navigation was designed around the variety of material the channel publishes. Visitors can start with the live broadcast, browse the latest fashion news, open an article or video, and continue into collections and special projects. Keeping these destinations within one site structure makes the channel content easier to explore and gives the editorial pages a consistent relationship to the broadcast and entertainment sections.
The publishing tools were part of the same redevelopment. Templates provide a repeatable format for different editorial materials, while tests and surveys give the team interactive formats that invite visitors to respond. Together, the redesigned pages, language version, themes, responsive layouts and content templates form a single website system for the channel rather than a collection of separate campaign pages.
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